CosmeticShelf Cookie Policy
Last updated: 20 August 2026
This Cookie Policy explains which cookies and similar technologies are used by the CosmeticShelf online store on cosmeticshelf.com, the purposes for which they are used, and how users can manage their choices.
1. What Are Cookies
Cookies are small files or pieces of data that are stored on or read from a user’s device when visiting a website.
Cookies and similar technologies may be used to ensure the proper functioning of the website, maintain the user session and shopping cart contents, remember settings, and perform analytics and measure advertising effectiveness.
Similar technologies include, in particular, pixels, tags and other tools that make it possible to obtain information about the user’s interaction with the website.
2. Categories of Cookies and Technologies Used
The following categories may be used on CosmeticShelf:
- technically necessary cookies;
- analytics cookies and technologies;
- advertising and marketing cookies and technologies.
Technically necessary cookies are used without separate user consent because certain functions of the online store cannot operate properly without them.
Analytics, advertising and other optional technologies for which consent is required by law are activated only after the appropriate consent has been obtained from the user.
3. Technically Necessary Cookies
Technically necessary cookies ensure the basic functions of the online store, including:
- operation of the shopping cart;
- saving the contents of the shopping cart;
- maintaining the user session;
- processing orders;
- login and operation of the user account;
- saving the user’s cookie preferences;
- security and proper technical operation of the website.
In particular, WooCommerce may use the following necessary cookies:
| Cookie | Purpose | Duration |
|---|---|---|
woocommerce_cart_hash |
Detects changes to the contents of the shopping cart | Session |
woocommerce_items_in_cart |
Detects whether the shopping cart contains products and whether its contents have changed | Session |
wp_woocommerce_session_ |
Links the visitor to their shopping cart data stored on the server | Up to 2 days |
The specific set of technically necessary cookies may change depending on the WordPress and WooCommerce functions used, the consent management system and the technical configuration of the website.
4. Analytics Technologies
CosmeticShelf may use Google Analytics 4 to obtain statistical information about the use of the website and to improve the operation of the online store.
Depending on the settings, the following information may be processed:
- pages visited;
- time and duration of visits;
- information about interaction with the website;
- source of the visit to the website;
- approximate information about the device, browser and technical parameters;
- pseudonymous browser or session identifiers.
Google Analytics may use, in particular:
| Cookie | Purpose | Standard Duration |
|---|---|---|
_ga |
Distinguishes users using a pseudonymous identifier | Up to 2 years |
_ga_<identifier> |
Maintains session state | Up to 2 years |
Analytics technologies requiring consent are used only after the user has given such consent.
5. Google Tag Manager
The website may use Google Tag Manager for the technical management of tags and connected services.
Google Tag Manager itself is a tag management system. Google Analytics, advertising and other technologies may be loaded through it.
The use of Google Tag Manager does not mean that the user has automatically consented to analytics or advertising. Tags requiring consent must operate in accordance with the user’s choices.
If the user has not given the required consent, the corresponding analytics and advertising technologies must not store optional cookies on the user’s device.
6. Meta Pixel and Advertising Technologies
CosmeticShelf may use Meta Pixel to measure advertising effectiveness and analyse users’ interactions with advertising campaigns and the website.
Depending on the settings, Meta Pixel may process information about:
- visits to the website and individual pages;
- actions performed on the website;
- visits resulting from advertisements;
- device and browser information;
- technical and pseudonymous identifiers.
Meta Pixel may use, in particular:
| Cookie | Purpose | Duration |
|---|---|---|
_fbp |
Identifies the browser for advertising measurement and analytics | Up to 90 days |
Meta Pixel and related optional advertising technologies are activated only where the required user consent has been obtained.
7. User Consent
When first visiting the website, the user is provided with the opportunity to manage the use of optional cookies and similar technologies.
The user may:
- accept optional cookies;
- reject optional cookies;
- select the categories of cookies they wish to allow.
Rejecting optional cookies must not prevent the user from using the basic functions of the online store.
Failure to take action does not constitute consent to optional cookies.
Pre-selected options are not used to obtain consent.
8. Changing and Withdrawing Consent
The user may change a previous choice or withdraw consent at any time through the cookie settings on the website.
Withdrawing consent must be as easy as giving consent.
Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.
After consent is withdrawn, the relevant optional technologies will no longer be used in relation to the user unless another legal basis exists for their use.
9. Access by Third Parties
If the user consents to analytics or advertising technologies, information obtained through those technologies may be accessible to the providers of the relevant services, including Google and Meta.
Such providers may process data in accordance with the terms of their services and applicable data protection rules.
When external services are used, data may be processed outside the European Economic Area. In such cases, the legal bases and safeguards for international data transfers required by the GDPR are applied.
10. Cookie Duration
The duration of cookies depends on their purpose.
The website may use:
- session cookies, which remain active for the duration of the current session;
- persistent cookies, which remain stored for a specified period or until deleted by the user.
The duration of the main cookies used is stated in this Policy and may also be displayed in the cookie settings on the website.
External service providers may change the names, purposes and duration of their cookies. The cookies actually used on the website must correspond to the current technical configuration of the website.
11. Browser Settings
Users may also delete or block cookies through their browser settings.
Blocking technically necessary cookies through the browser may cause certain functions of the online store to operate incorrectly, including the shopping cart, login or checkout.
Browser settings do not replace the ability to manage consent for optional cookies provided on the CosmeticShelf website.
12. Contacting CosmeticShelf
For questions regarding the use of cookies and the processing of personal data associated with them, please contact:
AXIS PÄRNU OÜ
axisest@mail.ru